“In 1936 in the heart of Milan, Francesvo Vitaloni and his wife opened the Rosticceria San Carlo, a traditional deli known especially or its artisanal, crunchy potato chips. Today we prepare our products with the same care and craftsmanship, just as we always have.”
“In 1936, in the heart of Milan, the story of Rosticceria San Carlo began. Ahistoric deli where the kitchen was a constant source of inspiration and innovation. A place where selected ingredients were elevated into exquisite recipes and unforgettable taste experiences. This is the heritage of the Rosticceria, a timeless tradition handed down through generations. A story thatwe continue to tell today through the quality of every ingredient and recipe.”
Inspired by the iconic Italian recipe of Cacio e Pepe. Thinly sliced with a perfectly balanced crunch, offering an intense flavor of aged Pecorino cheese and a peppery kick. A gourmet snack for an unforgettable tasting experience.
Chips with a special grilled texture characterized by an inimitable crunchiness. Handcrafted rustic look with a premium crunchiness and thickness. Rich in flavour with a long lasting experience.
Unique and special chips with skin-on, large slices and a thick cut surprisingly crunchy. Handcrafted rustic look characterized by maximum crunchiness and thickness. Rich in flavour with a long lasting experience of taste.
Enjoy the best known Italian raw sauce in the world paired with the highest quality potato chips! Discover the Pesto flavour: an unforgettable Italian experience of taste.
Carefully selected quality potato slices made irresistible with just a sprinkle of salt!
Wavy chips are thick and crinkled to fulfil any crunch craving, and they’re perfect as a base for your own gourmet creations.
Crafted with love, the Kettle cooked chips are San Carlo most traditional recipe for a crispy and crunchy bite!
The tomato is the must-have ingredient in the Italian cuisine: savour the San Carlo chips that taste like the sunshine of Italy.
Crafted for refined palates, our newest creation combines a rich, earthy aroma with a sophisticated taste. An ode to Northern Italy, where truffles are known as the diamond of the kitchen.
An Italian journey into the spicy world of paprika: the sweet flavour you could never have enough of.
San Carlo Lime and Pink Pepper is an explosion of zesty lime and delicate hint of pink pepper satisfying every single taste bud.
Since 1936 we are in the heart of Italians by using only prime ingredients and following traditional recipes which bring out the country’s finest tastes.
We are proud to be:
N° 1 Potato Chips in Italy!
(Source: Nielsen, Potato Chips Category, Value, 2026, Modern Distribution)